This wonderful company offers a wide variety of coaching services to businesses and individuals with a special emphasis on mentoring for women. Very soon after starting the company in 2001, the owner commissioned Sight Designers to develop the company's web site.

Steps to Success

Taking the content written by the business owner, Sight Designers extracted key concepts from the text and highlighted them in sidebars to quickly communicate the main message of each page. Custom graphics, stock photos and other special features were added to complete the layout.

To reach the largest possible market, The Communicon Group offers a great number of services to potential clients in the Northeast and Mid-Atlantic US. This broad approach to marketing is typical of many small businesses when they start up. It is a great way to discover which services are most in demand and by whom. It also allows the business owner to determine which services are the most satisfying and profitable to focus on. In other words, finding a "niche".

While the website has served as an excellent online brochure for the company, Sight Designers is working closely with the client to refine the site so it better targets her emerging niche markets. Once this is done, we will implement our SEO magic and move on to the next Step to Success!